Marketing Your Business Using Custom Apparel
Several entrepreneurs like to get big with their marketing. The result is usually tons of money wasted on magazine ads, TV commercials and other forms of advertising that don’t really work.
While they might actually work in some circumstances, smart businessmen know that the biggest solutions aren’t always the best. In an ad-soaked media environment, the simplest and most direct efforts often yield the best outcome.
If you went to a mall, for instance, you will notice that many people are wearing big brands on their shirts, like Nike, Benetton, etc. These are brands you’ve likely seen famous people wear in the movies or music videos. If you haven’t realized, you’ve just been marketed to – over and over.
At the end of the day, you and your employees will need to wear clothes, so why not try ordering custom apparel with your business name or logo printed on it? It’s relatively cheap, and if you go to networking events and conferences, that shirt or jacket will help you stand out.
You may not have heard of it yet, but in some areas, startups pay people to wear their T-shirts around a relevant business event venue, and this automatically creates a brand army. Fundraising marathon organizers give out branded T-shirts, and runners proudly wear them for free, making them walking advertisements for these brands. What’s the point behind this? Easy. It’s cost-effective, it works, and it creates a group of dedicated fans who are glad to become brand ambassadors in their neighborhoods or communities. Indeed, it is a very small yet smart investment.
People often associate branded clothing with boring corporate polos. You don’t have to stay in that box. Be creative, and most importantly, try to create a conversation with the product. The conversation is your target. When you wear a nice shirt with your logo, someone may comment on it and ask you about your brand.
And by the way, being creative here doesn’t only mean having an aesthetically appealing design on your custom apparel. You can always try other ways, like hanging your branded sweatshirt over the back of your chair at the airport. There are no limits.
Ask any company today and they’ll probably say talent recruitment is one of their most difficult tasks. On top of marketing your business with custom apparel, you may also get the added benefit of finding new talents.
It’s very simple. Opportunities to market your business are everywhere, and need not spend a fortune to make them work. So start looking for a company to make your custom apparel now. But be willing to do a little homework so you end up with the right choice. Note that your apparel represents your brand, and you don’t want your brand to be associated with substandard quality.
Source: tshirts screen printing